Tuesday 21 February 2012

YouTube enlists big-name help to redefine channels

In this Dec. 16, 2011 photo, crew member Arthur Hong holds a clapboard while filming holiday movie trailers at the Maker Studios in Culver City, Calif. The $100 million investment by YouTube in 96 new channels starting in October has sparked a flurry of activity in Hollywood's independent producer community. At companies like Maker Studios, which received money for three new channels, the funds have turbo-charged an already teeming operation. (AP Photo/Jae C. Hong) YouTube is enlisting Hollywood's help to reach a generation of viewers more familiar with smartphones than TV remotes.


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