Thursday 5 April 2012

Britannica's halt of print edition triggers sales

This undated photo provided April 5, 2012, by Chicago-based Encyclopaedia Britannica, shows the 2010 32-volume final print edition of the Encyclopaedia Britannica. Three weeks after announcing it will discontinue its print editions after 244 years, people have been scrambling to buy the last edition. A spokesman says all by 800 of the last 4,000 sets have been sold. (AP Photo/Courtesy Encyclopaedia Britannica)It turns out all Encyclopaedia Britannica had to do to breathe new life into the sale of its print edition was to kill it.


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